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Olaplex Hydrating Curl Shampoo and Conditioner Review—See Photos
The brand’s new washday duo claims to define curls and reduce frizz—so we put it to the test.
Shampoo Bars Have a Lot Going for Them. Will They Ever Catch On?
This less expensive, more sustainable option just can't get traction—but there's hope for the future.
The Omic+ Skincare 10% Tranexamic Acid Face Serum’s Is Giving Vitamin C Products a Run for Their Money—Review
It’s lightweight, layers well, and doesn’t irritate skin—what more could you ask for?
This Summer’s Top Nail Art Trends Are All About Feel-Good Finishes
From rippling waves to ridged seashells, you’ll be tempted to touch these nail designs.
We Need a Reality Check on Beauty Refills
There's nothing “sustainable” about most of them. But that might (finally) be starting to change.
We’re In a Sparkle Revival
The clean girls are getting glittery. Here's the new playbook.
Why Allure Will Never Tell You Plastic Packaging Is “Recyclable”
Let's change the way we think about beauty waste by changing the way we talk about it.
XERF Is the New Non-Invasive Skin-Tightening Device Gaining Popularity in the US, and I Tried It—Review, Photos
The non-invasive skin-tightening treatment has made its way from Korea to the US—so, of course, I had to try it.
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